Hello, I'm Tiger Woods and I'm a sex addict.
Those might be the toughest words Woods ever had to say, assuming, of course, he stood up and said them at a clinic in Mississippi.
That's also assuming Woods is currently residing at the Pine Grove Behavioural Health and Addiction Services clinic in Hattiesburg, Miss., though photos taken by a certain tabloid suggest it to be true.
If so, the world's greatest golfer is under the care of a superstar in his own field, sexual addiction treatment pioneer Patrick Carnes.
Unfortunately for Woods, greatness on the greens doesn't count in group therapy. Unlike golf, he has hardly any way of controlling what goes on.
It begins the same way for all. You can't be treated until you acknowledge there's a problem.
"I don't know if he can stand up and say it," said celebrity shrink Dr. Drew Pinsky, who hosted a VH1 sexual addiction reality show. "But it's a key component of these things."
For now, the frantic hype over where Woods is has begun to subside, if only because the consensus is that he indeed is behind guarded gates. The paparazzi have, for the most part, left Hattiesburg, driven out by a new fence encircling the clinic and the fact the money shot has already been taken.
Desperate times reportedly drove Woods to a place he never would have imagined.
It's easy to see why. There's no driving range, no chipping green to work on the short game. So far, no one has spotted Woods at the nearby athletic club where patients sometimes pump a little iron.
And if Woods thought preparing for the Masters was tough, he's likely now spending long days filled with lectures, group sessions and the ever-present 12-step program every patient must conquer. Patients must dress a certain way, address each other a certain way and, most importantly, can never touch another patient without permission.
Cellphones are left at home.
"These kind of programs are very structured," said Maureen Canning, a clinical consultant for sexual compulsive programs at the Meadows treatment facility in Arizona. "It's basically a 12-hour day every day, plus homework."
Treatment centres like the Meadows and Pine Grove are places where people end up only when the consequences are so painful they have no choice. For some it's divorce, while for others it's a lost job, jail or even disease.