The sports programmer will introduce a 3D network this summer, while Discovery is joining forces with Sony and Imax for a 3D network to launch in 2011.
The announcements represent a potentially game-changing addition to the TV landscape, which only recently fully embraced another technological shift to high-definition programming.
The Walt Disney-owned unit said Tuesday that its new channel -- ESPN 3D -- will feature at least 85 live sporting events during its first year, beginning June 11 with the first 2010 FIFA World Cup match South Africa vs. Mexico.
"ESPN's commitment to 3D is a win for fans and our business partners," said ESPN and ABC Sports president George Bodenheimer. "ESPN 3D marries great content with new technology to enhance the fan's viewing experience and puts ESPN at the forefront of the next big advance for TV viewing."
On the Discovery front, the joint venture of the three firms doesn’t have an official name for the network yet, although it has created a logo that says “3D TV."
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