For the full day, including the pre- and postgame shows, the network division brought in $261 million, also a record.
The figures are especially significant in light of the advertising economy's decline in the months since NBC Sports completed its coverage of the Beijing Olympics in the summer.
NBC Universal CEO Jeff Zucker and NBC Sports & Olympics chairman Dick Ebersol hailed the sales efforts under NBC Sports ad sales chief Seth Winter. NBC reported selling 85 percent of its Super Bowl inventory by Labor Day, which is also noteworthy considering that it had to sell ad time for the Beijing Olympics during that period as well.
"This is an extraordinary story for NBC against the backdrop of this economy," Zucker said in a statement released over the weekend.